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Our story
How it all began
We had a specific goal in mind when we began Neetu Josh Beauty.
Shop Our Collections
Our Goal
Each and every person has their natural beauty and our goal is to enhance it. We want our customers not only look beautiful but also feel beautiful. We at Neetu Josh Beauty are dedicated to creating products with you in mind, so you too can let your inner beauty shine!
2000+
Online courses sold yearly
500k+
Followers across all social media platforms
20 Million+
Likes on social media platforms
About us
Our Story
Our founder Neetu Josh always had a knack for art at a young age. She would sketch elaborate drawings and had a strong passion for portraits. Ever since then, she built up on her skills in coloring, shading, and highlighting, which shaped her artistic vision in beauty. She would always see things in a different way. Because of this artistic passion, she became a makeup artist and now has been working in the industry for 7 years!
While working as a makeup artist, Neetu would constantly be underwhelmed by the lack of certain beauty products. She saw a vision for something that was lacking and wanted to make that vision come alive.
Explore our products
While working as a makeup artist, Neetu would constantly be underwhelmed by the lack of certain beauty products. She saw a vision for something that was lacking and wanted to make that vision come alive.
Eyelashes
One of the things Neetu was constantly working on was eyelashes. She saw how the eyelashes on the market were never soft or comfortable enough and she wanted to change that. Another issue she would face was the lack of curl on the lashes which would make the eyes look droopy. She would spend countless hours curling and cutting the lashes she had just to make them look amazing on her brides! Once her husband saw her doing all this extra work, he pushed her to start her own eyelash brand so that, not only she, but countless others could experience a "when the shoe fits" moment. Thus began Neetu Josh Beauty!
What makes our products different?
We are mission driven to bring you something that is not already on the market. We have lashes with a steep curl pattern, creating ample volume while remaining natural looking. We also curated them so they are easy to apply with our innovative and comfortable cotton band. False eyelashes should not feel heavy or weigh down your lashes. This was our goal from the beginning and we are so happy that we have been able to achieve it!
